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10 Reasons Why Google Isn’t Indexing Your Website?6 min read

by TechABU
Reasons Why Google Isn't Indexing Your Website

The growth of your website and company is undeniably reliant on organic traffic. According to a survey, organic search is responsible for more than 50% of the visitors to your website. 

The statistics are useless if you don’t appear in the search results. You might be interested in learning how to make Google index your website, blog, and online pages. 

There are two options available for you to select from. The “tortoise” strategy would be the first one to be used. The procedure may take a few weeks or months, so you would have to wait passively.

Making things happen right away is the opposite way around. For obvious reasons, you will need to dedicate your time and effort to writing and sharing high-quality content. 

It’s possible that you’re making too many mistakes that are preventing search engines from indexing your website.

Every business that uses Google to search for relevant keywords has a nightmare when their website doesn’t appear at all. Your morale will surely be crushed by it. 

Let’s learn more about the main reasons why Google does not index your website.

#1. Your Website Is Not Mobile-Friendly:

Since Google adopted Mobile-First indexing, having a mobile-friendly website is essential to getting your site crawled.

Even if your website has excellent content, you will lose traffic and rankings if it is not optimized for browsing on a smartphone or tablet.

Simply including flexible design principles, like fluid grids and CSS Media Queries, may ensure that users will locate what they need without having any navigational issues.

Running your website via Google’s Mobile-Friendly Testing Tool is the first step we advise doing with this problem.

#2. Your Website’s Loading Speed is Very Low:

Google will be less likely to include your website in their search results if it loads slowly. Your website could regularly take a while to load; there could be several causes. 

You could be utilizing an old server with few resources, or you might have put too much content on the website.

To check your website loading speed, you can use Page Speed Insights. It is unquestionably one of the best tools since it enables you to identify the areas or sections of your website that needs improvement. 

The tool evaluates web pages in relation to a site’s performance indicators. These elements are essential for making websites load more quickly. 

It entails scaling back on connections, using browser caching, lowering payload size, etc. It will assist you in enhancing every part of your website.

#3. Your Website Has Low-Quality Content:

Without a doubt, creating quality content is the secret to ranking high in Google search results. 

It is undoubtedly a significant problem, and you will not be able to rank in the top 50 if your website has little content that is better than your rivals. 

Studies show that content with fewer than 1000 words performs poorly compared to content with more than 1000 words.

Although you might believe so, word count is not a ranking factor. When determining what to do next, you must ensure that the content is well-written and clear of plagiarism. 

The information should be comprehensive and original. It must be written such that it can satisfy the demands of the audience. 

Additionally, you must offer a unique perspective from other websites working in your field.

There is a potential that Google will identify another site working toward these goals if you are not focusing on all of these factors. 

If you follow all search engine best practices but are still not showing up in the search results, the issue may be with your content. For indexation and ranking, you must put in some effort on this end.

#4. Your Website Doesn’t Engage Visitors:

You must have a user-friendly and exciting website to maximize your SEO efforts. If you are skilled at keeping your audience interested, search engines will rank your site highly in the search results.

Only websites that are likely to provide visitors with a positive user experience will be given a high ranking by Google and other search engines.

You must ensure that users are not annoyed or frustrated when using your website.

Search engines like Google and others don’t want to rank websites that take a long time to load. Your website’s navigation shouldn’t be challenging to use.

Let’s say you published a blog without performing appropriate keyword and content research. This may cause your website’s lack of indexation or ranking.

The requirement to link each article back to the topic is just as important as the need to find the content gaps and target the appropriate keywords.

Additionally, improving internal links will help people navigate the site more easily. It will enable Google to recognize that you are giving users high-quality results.

#5. Your Website Uses a Complex Coding Language:

If your website uses a coding language in a complex way, Google won’t index it. The language doesn’t matter—it might be outdated, like JavaScript—as long as the options are off and interfere with crawling and indexing.

If you have this issue, we advise using Google’s Mobile-Friendly Testing Tool to see how really mobile-friendly your website is (and make any fixes that might need to be made).

If your website doesn’t meet their requirements yet, they provide a tonne of resources with advice on handling any design issues that can arise while creating a responsive webpage.

#6. Your Website’s Meta Tags Are Set To Noindex or Nofollow:

If you accidentally change the meta tags to no-index or no-follow, bad luck. There may be several pages that are impacted by it. 

Consider the case of a page that isn’t indexed by Google’s crawler that is later deleted before the update is implemented. 

In this way, if a page recovery plugin were used to create it, it wouldn’t be re-indexed. Google won’t index your website.

#7. Your Website Is Missing The Sitemap:

You must use a sitemap!

The pages on your website are listed in a sitemap, which is also a means for Google to discover your content. This tool will help ensure that Google Search Console crawls and indexes each page.

Google is flying blind if you don’t have a sitemap unless all of your pages are already indexed and getting traffic.

However, it’s important to remember that Google Search Console no longer supports HTML Sitemaps. Today, XML Sitemaps are the recommended sitemap format.

You should submit your sitemap frequently for crawling and indexing to inform Google of the key pages on your website.

#8. Your Website Lacks Technical SEO:

No question purchasing technical SEO services from Fiverr is comparable to buying a BMW from a dollar store in that the product is likely to be a copy rather than the real deal.

If you master technical SEO, there’s a strong possibility that both Google and your users will love you. Let’s say that the essential web vital figures for your site are not being met; technical SEO can help you with this.

Trusting the strategic audit to find the problems is not the proper action. It’s because the issues can be either absurdly straightforward or extremely difficult.

In a different scenario, the website might not be indexed by Google. It is undoubtedly a complicated issue. Once more, you’ll need a skilled technical SEO audit to identify the problems so that they can be appropriately fixed.

In a nutshell, technical SEO helps in your rescue from the depths. However, some sites are sufficiently complicated that using the proper strategy becomes quite challenging. In this regard, you must either study technical SEO or hire an expert.

#9. Your Website Uses JavaScript To Render Content:

It’s not necessarily a tricky matter that using JavaScript alone results in indexing issues. There isn’t a single rule that states that problems only arise while using JS.

To ascertain whether this is a problem, you must examine each site separately and do a problem analysis.

When JS prevents crawling by using questionable techniques that may be similar to cloaking, this is when JS becomes a problem.

It’s possible that Google won’t crawl or index a link if you have rendered HTML instead of raw HTML and the link is in the raw HTML. These kinds of errors make it essential to define your rendered HTML vs. raw HTML issues.

Don’t do that if you like to hide your CSS and JS files. When crawling, Google said they want to view all of your JS and CSS files.

Google wants everything of your JS and CSS to be crawlable. If any of those files are blocked, you may want to unlock them to allow full crawling and provide Google with the necessary view of your website.

#10. Your Website Has a Redirect Loop:

One of the problems that prevent indexing is the redirect loops. However, it is usually the result of errors and is simple to fix.

To make it clear, you must first identify the page that is creating the redirect loop. You must locate the HTML source of one of your posts if you use WordPress. Then you must find the .htaccess file and search for “Redirect 301.”

It will reveal the page that is trying to redirect traffic. Ensuring they are set to 301, 302 redirect errors may also be fixed.

You must also look for typos to ensure that there aren’t any duplicate URLs.

Google doesn’t have enough time to update its indexation continuously. However, they try to ensure that the procedure is finished on time. 

The chance exists that sometimes your content won’t appear due to indexation problems. You must exercise patience as your website will soon be indexed.

Conclusion:

Technical and content SEO are both crucial. Additionally, you must make every effort to optimize your website. Further, you must ensure your technical SEO is in order so that Google can crawl, index, and rank your website.

To have the website indexed using this study, you must work on many aspects. The task is indeed difficult and calls for constant work and a substantial investment of resources.

By continuing to learn new and sophisticated things, you must maintain your position at the top of the industry. Things move quickly in the field of search engine optimization.

You can conduct an in-depth study into why Google does not index all pages and combine your findings with the methods described in this blog.

Moreover, be sure to update your website often. It may be done by publishing new ones and updating existing ones. Google continues returning to your content and indexing them appropriately as a result.

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