If you’re new to SEO, you can never have too many lists of free tools. Although tools are essential for practising SEO and gaining a deeper understanding of the market, many of them are excessively pricey. It is not required for a newbie to begin by purchasing a high-priced tool. You can progress to something more advanced after knowing what you’re searching for and what you’re doing. 

For the time being, the free SEO tools available will do. Many people are surprised by how many high-quality tools SEO experts provide for free. Here are a few of the best options for beginners:

#1 — Google Analytics

This is a fantastic tool to get you started. Google Analytics is used by even the most skilled SEO professionals who make SEO their full-time career. It may not seem very easy at first, but it will aid any newcomer in understanding what is measured (website traffic, conversions, audience, and so on) and hence what is significant.

While it’s not specifically for SEO, it’s still a valuable tool for determining whether or not you’re getting traffic through organic search. On the other hand, Google Analytics has since stopped displaying which keywords are bringing you those visitors. To figure out what’s behind “(not provided),” you’ll need to integrate it with various keyword research tools.

#2 — Google Search Console (GSC)

Every SEO professional has a Google Webmaster Tools account. Therefore newbies should sign up as soon as possible. The tool allows you to keep track of your website’s indexing, keyword clicks, sitemaps, and lists of external and internal links.

If you care about ranking in search engines like Bing and Yandex, you should know that they each have their own “search console.”

#3 — AdWords Keyword Tool

The importance of keyword research in SEO cannot be overstated (you have to know what and where to optimize, after all). This tool will show you the competition, worldwide monthly searches, and local monthly searches for each keyword you test. Even the most seasoned SEO experts use this tool to conduct research.

Enter a keyword or set of keywords into the tool, and Google Keyword Planner will provide you with a wealth of information to help you plan your keyword strategy, including monthly search traffic, competition, and even suggested terms you may not have considered.

#4 — Bing Webmaster Tools

It’s vital to remember that Bing is still the third most popular search engine. Therefore optimizing for it is necessary even if you’re a beginner. Bing Webmaster Tools includes a few more capabilities than Google Webmaster Tools. Still, it primarily serves the same purpose—informing you about the number of clicks, links, indexing, and so on.

#5 — Yoast SEO

Installing the Yoast SEO plugin on a website is one of my favourite things to do. It guides you through the many processes of SEO to ensure that every webpage is optimized. This is most effective when you’re concentrating on optimizing your website’s content.

Enter your primary keyword for your blog article, and Yoast SEO will offer ways to improve your blog post’s search engine optimization.

#6 — PageRank Status

You can get a free browser extension that will show you the PageRank of each website you visit. This will assist beginners in determining where a website ranks on Google (it does not always imply that one website is of higher quality than another, but it does imply that one is more established). 

This is a fantastic technique to locate possibilities to create authoritative links. By just clicking on the plugin, you can check SEO analytics, site information, page information, and page speed.

#7 — Open Site Explorer

This tool will assist you in discovering link possibilities by researching competitor backlinks. The tool, developed by Moz, allows you to see if you can get the same links as your competitors (not to mention do a little bit of snooping).

Conclusion

I strongly advise you to follow the links to understand more about the free tools and what they can provide. The preceding is only a quick overview; each tool contains detailed information to be learned. Please let us know if a free tool has helped you study SEO in the past in the comment section below.