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Jawed Karim, Steve Chen, and Chad Hurley founded YouTube in 2005, making it the most popular free online video platform and its second most visited website. It began as a dating service, but it quickly grew to include general video content.
Google noticed its enormous potential and purchased it for $1.65 billion in 2006. The firm employed 65 employees at the time and was not profitable. It now employs 5,000 employees, with advertising monetization as its primary source of revenue.
YouTube has 2 billion registered users, with 81% being between 15 and 25 in age. The United States makes up the majority of traffic (15%), followed by India (8%) and Japan (4.6%). However, there are 91 countries and 80+ languages represented. On average, 500 hours of video are uploaded every minute globally, with mobile devices accounting for 70% of all views.
With 2 billion registered users and $15 billion in advertising income, YouTube is the industry leader in online video.
Who Is YouTube’s Biggest Competitor?
Vimeo, a video-sharing network with 150 million creators and 1.24 million subscribers, is YouTube’s most significant competitor. With 8,700 employees, it generated $160 million in revenue in 2018.
How YouTube Generates Revenue?
YouTube’s primary source of income is advertisements, which entails placing various advertisements inside or surrounding the videos that users upload, with the advertiser paying per second on the screen or for viewer leads, with the video creator receiving a portion of the revenue.
This company made $15.1 billion in sales in 2019. It grows by around $3 billion per year due to its Direct Response and Brand Advertising formats, which are becoming more popular and have more excellent distribution, raising advertisers’ costs.
- Premium Memberships
Non-advertising services such as YouTube Premium and YouTube TV, for which users pay a monthly subscription charge, are the second source of income. With increased competition in the industry, Google is spending heavily on YouTube’s subscription services.
YouTube Premium allows you to watch all of YouTube’s videos without having to watch advertisements. It also gives users access to unique original content created by the creators and offline playback and mobile background video. YouTube TV is a video-streaming service that is only available in a few North American locations. For $50 a month, it entertains 70 television networks and movies and programs on demand.
- Launched In: 2005
- Founders: Jawed Karim, Steve Chen, and Chad Hurley
- Headquarters: San Bruno, CA, U.S.A.
- Employees: 5,000
YouTube Competitors & Alternatives
Vimeo, Facebook, Wistia, Dailymotion, Twitch, Sprout Video, IGTV, Metacafe, Veoh, TikTok, and Dtube are some of YouTube’s top competitors and alternatives.
Vimeo is an online video-sharing website owned by the InterActive Corp (I.A.C.) group. It was founded in 2004 by filmmakers Jake Lodwick and Zach Klein, who wanted to build a simple and enjoyable method to share videos with their friends. It now connects 150 million video creators across the world, has 1.24 million users, and earned $160 million in income in 2018 with a total of 8,700 employees.
The service is free to use and includes features like sharing, storing, commenting, and a social network. Users pay monthly and annual subscriptions in return for cloud-based services that let them produce, host, stream, monetize, analyze, and distribute online content across many devices.
- Launched In: 2004
- Founders: Zach Klein, Jake Lodwick
- Headquarters: New York City, U.S.
- Employees: 8,700
Facebook has become a top competitor to YouTube in the past few years, with the introduction of its video streaming platform, Facebook Watch. Like YouTube, the platform allows users to consume videos from creators and brands. Facebook Watch allows creators to upload videos and earn money through ad revenue and fan subscriptions. Facebook’s video streaming platform has become a major player in the video streaming market, with more than 2 billion monthly active users. This huge user base provides creators with a massive potential audience, giving them the potential to reach a global audience.
Facebook has also made it easy for creators to monetize their videos. Creators can monetize their videos through ad revenue, fan subscriptions, and branded content. Facebook also offers a range of tools to help creators maximize their earnings, such as the Facebook Ad Breaks, Stars, and the Facebook Creator Studio.
Facebook’s video streaming platform has become a major source of revenue for the company. In 2021, Facebook reported $117.9 billion in advertising revenue, most of which came from its video streaming feature (Facebook Watch). This figure is expected to grow as more people use the platform and creators monetize their content.
- Founded In: 2004
- Founders: Mark Zuckerberg
- Headquarters: Menlo Park, California
- Employees: 71,970
Wistia is a video software and audiovisual content company created in 2006 by Chris Savage and Brendan Schwartz in the United States. It now employs over 100+ employees and generates $40 million in yearly sales. It serves approximately 500,000 customers in 50 countries, including HubSpot, MailChimp, Starbucks, and Sephora.
For hundreds of industries throughout the world, the company has become a provider of solutions for creating and distributing video, measurements, and databases. It also helps businesses grow their brands by allowing them to generate long-form video content.
- Founded In: 2006
- Founders: Chris Savage and Brendan Schwartz
- Headquarters: Cambridge, MA, USA
- Employees: 100+
Dailymotion is a French website that allows users to publish and share videos. It is available in 25 languages and 43 localized versions throughout the world. The platform, which is owned by Vivendi and was founded in 2005 by Benjamin Bejbaum and Oliver Poitrey, is now valued at $128 million and generates $110 million in yearly sales. It has a user base of 300 million.
Dailymotion offers powerful algorithm-based recommendations and the opportunity to find content from across the world in sports, music, politics, fashion, and eSports. The integrated player has been used to watch over 3.5 billion videos. All users are free to share their videos, and the platform provides creators with cutting-edge technology, freedom, and visibility.
- Launched In: 2005
- Founders: Benjamin Bejbaum and Olivier Poitrey
- Headquarters: Paris, France
- Employees: 370
Twitch is an American video game and eSports streaming network founded by Justin.tv in 2011 and bought by Amazon for $1 billion in 2014. It made $230 million in revenue in 2019 with 1,500 employees. It has three revenue streams: subscriptions, advertising, and the selling of “bits,” which users use to tip broadcasters, share emoticons with friends, and cheer on their favorite streamers.
Twitch is one of the most popular entertainment sites among persons between the ages of 18 and 34. Every month, 3.2 million people stream live, and there are 124 million videos available on demand. The service has simultaneously broadcast video to 245,000 people across the world. It is the most widely used video service for fans of eSports and video games.
- Launched In: 2011
- Founders: Justin Kan
- Headquarters: San Francisco, California, United States.
- Employees: 1,500
SproutVideo, founded in 2010, specializes in video solutions for hosting, marketing, security, storage, and streaming. The company’s headquarters are in Brooklin, New York, and it employs less than 50 people. It receives an average of 105,495 monthly visitors, and its revenue strategy is subscription-based, with monthly fees beginning at $25. The company’s yearly revenue is expected to be around $50 million.
SproutVideo’s mission is to assist thousands of organizations and enterprises thrive with their online videos, which is why it hosts millions of pieces of content on its platform that are disseminated worldwide. It can play any format as well as HD and UHD videos. It also uses a worldwide C.D.N. (Content Delivery Network) to ensure that playback is of high quality.
- Launched In: 2010
- Founders: Adam Podolnick
- Headquarters: Brooklin, New York.
- Employees: 50
IGTV is a video service introduced in 2018 by Instagram. In this Facebook-owned image-based social network, users can upload long-form films accessible to both their followers and the wider public. Instagram is one of the fastest-growing social media networks, created in 2010 by Kevin Systrom and Mike Krieger in the United States. Facebook purchased it for $1 billion in 2012, and it now has 1 billion monthly active users who share over 100 million images and videos every day.
Its primary source of revenue is advertising, which may be featured in any of its formats: pictures, videos, stories, dynamic carousel, or IGTV, earning $20 billion in worldwide revenue in 2019. IGTV is a long-form vertical video channel that can be accessed from both Instagram and a separate app. Its content is intended to endure longer than IG Stories, and regular users create 10-minute or longer movies.
- Launched In: 2018
- Founders: Kevin Systrom
- Headquarters: Menlo Park, California.
- Employees: 35,600
Metacafe is a short-form video-sharing website founded by Eyal Hertzog and Arik Czerniak in Israel and Launched In 2003. The content focuses on movies, video games, television, music, and sports, and it is known for its exclusivity and wide range of content. It also includes Video Rank technology, which lets clients find the best content.
Metacafe has a monthly user base of 12 million in the United States and 40 million globally. The website has 2 million registered users and 120 million monthly visits. The site publishes around 400 million videos each month and operates on an advertising revenue model.
- Launched In: 2003
- Founders: Eyal Hertzog and Arik Czerniak
- Headquarters: San Francisco, California, United States.
- Employees: 60
Veoh is a video service founded by Dmitry Shapiro, an American entrepreneur, in 2005 and was officially launched two years later. Its performance was not up to par until it was bought by the Israeli firm Qlipso for an undisclosed sum in 2010 when it was on the point of declaring bankruptcy.
Veoh is a movie and TV shows streaming service that competes with YouTube. It includes a bookshop with over 1 million videos from a variety of sources, including the world’s most well-known television networks as well as user-generated content. It features high-definition video, which users may watch online or download to their mobile device for offline viewing.
- Launched In: 2005
- Founders: Dmitry Shapiro
- Headquarters: San Diego, California.
- Employees: 800
TikTok is a smartphone application for iPhone and Android that lets users post music videos or recreate scenes from movies and television shows in short forms of up to one minute (Now up to 3 minutes). The platform was developed by the Chinese start-up ByteDance in 2016 and is known as Duoyin in China.
It has over 500 million users worldwide, and in 2018, ByteDance produced $8.4 billion in revenue, the majority of which came from China. It has 1.5 billion monthly active users and 700 million daily active users across all of its applications.
- Launched In: 2016
- Founders: ByteDance
- Headquarters: Culver City
- Employees: 1,000
DTube is a decentralized video network with no administrators that pays its members using bitcoin and blockchain technology. Steemit, a social network founded by Ned Scott and Dan Larimer that allows users to control their data, started the service in 2016. The firm has a market capitalization of $68 million.
DTube employs a novel approach that includes a transparent voting system that determines content popularity and revenue sharing while avoiding censorship. It offers a financial system based on the blockchain concept that allows users to receive incentives while avoiding collecting personal data. The registered users receive 90% of the revenue.
- Launched In: 2016
- Founders: Ned Scott, Dan Larimer
- Headquarters: New York, NY, USA
- Employees: 190
YouTube is a giant in the online video world, but there are still many potential competitors that could challenge the platform. While it may be difficult to beat YouTube, any alternatives listed above could make some noise in the future.
It’s worth exploring these alternatives for a more diverse experience and to discover different types of content. So if you’re looking for an alternative to YouTube, these platforms provide a great starting point. And who knows, one of these sites may even become the next YouTube in the years to come.