The field of digital marketing is becoming popular. It is now a crucial part of marketing efforts across all sectors in order to attract customers, increase traffic, and provide high-quality leads.
Brands need digitally savvy marketers that can make sure their products and services are visible online if they want to succeed in today’s fast-paced digital world.
Skilled digital marketers need knowledge and qualifications that go beyond simple marketing principles and creative ability.
Understanding the skills needed and what digital marketers do is a smart place to start if you’re thinking about a top digital marketing position.
What Does a Digital Marketer Do?
Driving brand awareness and lead generation through digital channels is the responsibility of a digital marketer, which means that they spend their days creating, posting, or updating content, observing or managing social media interactions and campaigns, or undertaking other tasks in an effort to strengthen a company’s digital channels.
A day in the life of a digital marketer frequently entails managing social media marketing campaigns, working on search engine optimization or search engine marketing projects, monitoring email campaigns, and producing content for a company blog, depending on the company, industry, and seniority of a role.
The following digital marketing tasks often are the responsibility of digital marketers:
#1. Social Media Marketing (SMM):
Reaching enormous audiences on social media sites like Facebook, Twitter, Instagram, Reddit, and LinkedIn is the primary goal of social media marketing, which requires planning smart and relevant content campaigns. In addition to opportunities to attract influential people, a social media manager must be aware of their contacts with the general public (in a sense, this is a customer service part of the work).
#2. Search Engine Optimization (SEO):
SEO is the practice of improving a website’s ranking on Google and other search engines in order to increase traffic to that website. Simply put, digital marketers with a focus on SEO identify the words and phrases that customers may use to look for information online. They then rewrite their content to address those queries while also considering factors like content indexing and link structure.
#3. Pay-Per-Click (PPC):
You can increase the number of potential customers who see your brand or website by using a direct approach and just paying for advertisements. Simple in concept and challenging in practice, PPC advertising requires a well-planned strategy to ensure that your advertisements are only displayed where they would be most successful given the investment of real money.
#4. Content Marketing:
Content marketing, a part of inbound marketing, is the creation of excellent content and formulation of a thorough content strategy. A content marketing professional would focus on producing engaging content for a variety of platforms and forms, including blogs, videos, podcasts, social media postings, and more.
#5. Public Relations:
Digital marketers frequently participate in their company’s efforts to secure coverage from other publications, positioning their team members to write authoritative articles or articles written for well-known blogs or online magazines or to conduct interviews with digital newspapers, podcasts, and other media outlets. In turn, this promotes the business and establishes its executives as experts in their industry.
#6. Inbound Marketing:
Any activity that improves the effectiveness of your company website to bring in, retain, and convert users is referred to as inbound marketing. Usually, this entails populating your website with the sort of engaging content—thought leadership articles, useful blog posts, etc.—that interacts with the target audience you’re looking to bring in. These should be well thought out and prepared to either rank highly for frequently searched terms or have a compelling enough hook that your audience will share them via other channels. Any good digital marketing plan must include inbound marketing, but doing so successfully is challenging in part because content that is too openly promotional won’t be shared as much.
#7. Email Marketing
You must develop your email communication skills if you want to succeed as a digital marketer. In general, building relationships with your current customers, providing them with updates, and increasing their level of engagement with your brand can all be done most directly through email marketing. Naturally, a highly focused and affordable email marketing campaign is also a successful technique to perhaps contact additional target customers or clients.
#8. Marketing Analytics:
Marketing analytics refers to the numerous technologies that you might use to evaluate your digital marketing efforts after the fact. It is considerably simpler to demonstrate the ROI of campaigns, which is also a key strength of digital marketing. The sources and destinations of your digital traffic may now be broken down in great depth, as well as which keywords or images are most successful in generating clicks. By sifting through this sea of data, we can make sure that each digital marketing campaign learns from the mistakes of the previous one and improves its ability to target the right audience in the future.
Common Positions in Digital Marketing:
There are several choices available if you want to narrow your search and investigate the many types of digital marketing positions that are out there, such as:
#1. SEO Specialist:
As an SEO manager, you’ll utilize your SEO expertise to promote content and enhance a business’s content. Your feedback would be used to provide content creators with useful insight into the approach needed to improve performance on social media and search engines.
#2. Content Marketing Specialist:
You must be able to produce and distribute excellent content in this position while adhering to a content strategy to ensure that you boost traffic and search engine rankings. You would make a strategy for the formats to utilize and the best ways to use them, including suggestions for social media videos, brand design guidelines, and the usage of memes. The SEO team’s keywords may be used by you to increase the efficacy of your content if you work in the marketing dept or report to an SEO manager.
#3. Social Media Manager:
An efficient publishing schedule is created by a social media manager who also manages or, in some situations, writes the posts. Again, a crossover is always possible, so as part of a comprehensive digital marketing strategy, you might collaborate with a content marketing specialist, an SEO team, and other digital marketers. As it helps establish consistency across platforms, a social media style guide is useful for aspiring social media managers.
#4. Digital Marketing Manager:
In this role, you would be in charge of planning both marketing campaigns and the entire content strategy. Your responsibility as a digital marketing manager is to increase brand recognition while generating traffic in order to attract new clients. Keeping up with new technologies is frequently your responsibility to maximize your efforts in digital marketing and analyze campaigns to track outcomes and calculate ROI.
#5. Marketing Automation Coordinator:
A marketing campaign’s effects and outcomes are the main concern of a marketing automation coordinator. Finding the appropriate tools to assist you in identifying important client behaviors is part of this more technical role. While monitoring the effectiveness of a campaign, you would also be involved with measurement, web analytics, and statistics.
#6. Email Marketing Specialist:
Email is still one of the most effective ways to connect with loyal target audiences. This specialist field of content production and marketing focuses primarily on lead generation; therefore, Email Marketing Specialists would probably collaborate on focused campaigns with Digital Marketing Managers and/or Content Managers.
#7. UX Designer:
Designers of user experiences (UX) are in charge of the whole creation of websites and digital marketing apps. UX designers must comprehend the website from the perspective of the entire marketing experience, whether they are working on web development or digital marketing team. To that end, they must understand audiences and possess in-depth knowledge of a particular client’s products or services.
Average Salary of a Digital Marketer:
A full-time digital marketer makes, on average, $58,750 annually. Because a digital marketer’s actual responsibilities might change depending on their business, they occasionally have the chance to make substantially greater pay. The salary of a digital marketer may also be influenced by their cost of living and years of expertise.
Best Tools For Digital Marketers:
Your customer’s specific requirements will determine the tools you use as a digital marketer. The most popular and widely used tools are:
- Google Analytics