As per insider sources, Apple has created its own framework called “Ajax” to build large language models (LLMs). Additionally, the company is testing a chatbot, internally referred to as “Apple GPT,” similar to OpenAI’s language model, as reported by Bloomberg.
Despite a request for comment from Reuters, Apple has not provided a response on the matter.
Unlike other tech giants like Alphabet and Microsoft, Apple has been cautious in its approach to AI and has refrained from making significant strides in the field. This was evident during its developer conference in June, where the company noticeably avoided mentioning the buzzword and has not yet made bold moves to fully integrate this breakthrough technology.
After the report on Apple’s AI developments, shares of Microsoft, Nvidia, and Alphabet experienced a decline of over 1%.
While Apple has subtly incorporated advanced AI features in certain products like Apple Photos, on-device texting, and the mixed-reality headset Vision Pro, analysts believe that the company is still lagging behind its competitors in fully integrating this new technology.
Indeed, Apple’s voice assistant Siri has faced criticism for stagnating and falling behind its competitors over the years. Despite being one of the pioneers in voice-based AI, Siri has struggled to keep up with the advancements made by other virtual assistants offered by rival companies.
According to the Bloomberg report, multiple teams within Apple are actively participating in the company’s latest AI endeavor. This effort is being overseen by John Giannandrea, who serves as the head of machine learning and AI at Apple, and Craig Federighi, the top software engineering executive in the company.
As per the report, Apple’s new virtual assistant operates by summarizing text and providing answers to questions using data it has been trained on. The tool is currently utilized for internal product prototyping purposes. Employees have described it as a web application that effectively emulates the functionalities of Bard, ChatGPT, and Bing AI.
As per the report, Apple has not finalized a specific plan for the AI tools it is currently developing. However, the company is targeting a significant AI-related announcement in the coming year.