Instagram, under its parent company Meta AI, has been exploring artificial intelligence (AI) functionalities. Recent leaks suggest that the platform is in the process of developing an AI-driven message-writing feature.
The rumored feature on Instagram is expected to enable users to modify, rephrase, and adjust the style of their messages within Instagram direct messages (DMs). Additionally, Meta’s latest social media platform, Threads, is reportedly experimenting with a feature allowing users to save posts for future viewing.
Mobile developer Alessandro Paluzzi revealed details about this functionality on Thursday via X (formerly known as Twitter). He posted a screenshot showing a chat box with the option “Write With AI” visible when text is selected.
In response to another user’s inquiry about its functionality, Paluzzi mentioned, “It will probably paraphrase your message in different styles, similar to how Google’s Magic Compose works.”
Information regarding the AI message-writing feature remains limited. As users must select and highlight text for the option to appear, it seems that the AI is unable to independently generate messages within the text field. Therefore, the feature functions more akin to an AI text editor than a message generator.
Existing tools with similar functionalities offer a range of features including rewriting, summarizing, extending the length of text, altering tonality and style structure, as well as adding additional contextual content.
It’s worth noting that Instagram’s AI can already generate content through a distinct process. Users can initiate this by typing “@Meta AI” followed by their message in any chat, and the AI will provide a response visible to all participants in the chat.
The company asserts that its AI can solely access the tagged message, ensuring privacy for other texts within the chat. Moreover, it won’t respond to subsequent inquiries unless tagged. Presently, Meta AI, the engine behind Instagram’s AI functionalities, is exclusively accessible in the US.
Threads is currently testing a new feature that will allow users to bookmark their favorite posts by tapping the “Save” option.
While no specific rollout date has been announced, it is anticipated to be available soon for both beta testers and regular users.